Big data is nothing without small data

Quantitative UX Research. Big Data. Data Science. Analytics. They're all about figuring out exactly what's going on. But sometimes they miss the mark. Until they get help from good old qualitative research. A study by Microsoft and the University of Florida about academic collaboration used several iterations of qualitative (quant) research to inform and improve… Continue reading Big data is nothing without small data

How Quant UXR works in the real world

When I wrote How to get started with Quantitative UX┬áResearch, one of the steps was "Learn about Quant UXR in the real world". I included a couple articles from Google and Facebook. These were good high-level overviews of what Quant UXR means at those companies, but they don't really get into the details. Since then,… Continue reading How Quant UXR works in the real world

Expert Quant UXR advice from Sauro and Lewis

It was a Monday afternoon. My coworker Jason, a Senior UX Researcher, was talking through a study. Jason had done most of the planning and I had done most of the analysis. There were dozens of people on the Zoom call, most of which were much higher than me on the totem pole, and many… Continue reading Expert Quant UXR advice from Sauro and Lewis

Stats in spreadsheets

I am reading the book Quantifying the User Experience by James Lewis and Jeff Sauro. Slowly. It is a BEAST. I'm also trying to recreate all the calculations in Google Sheets. I know, I know. There are templates and Excel companions available. I don't want that, though. I want to build the formulas by myself… Continue reading Stats in spreadsheets